HealthWiseCoffee.com

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Greetings!

Welcome to the first issue of the HealthWise Newsletter in this format!

These newsletters will be issued from time to time, and will be used to update the reader about our Company, news about the health aspects of coffee, and generally just promote what we believe is the best coffee on the planet.

Thank you for interest and taking the time to read this.  Your comments and support are always welcome.

This is a picture of Mr. Fred Hacksunda at his well attended birthday celebration this past March 1.

Most of us can only wonder if we could possibly live to be 100, but the founder of HealthWise Gourmet Coffees has done just that!

Fred Hacksunda of Pleasantville, New York has now reached the century mark.  Fred was born in 1908, a year in which Teddy Roosevelt was president, the first Model T car was produced, and the population in the U.S. was just 89 million.    Now a hundred years later, there are only about 55,000 centenarians in the U.S., and Fred is one of them.

Some twenty five years ago, when Fred Hacksunda was just a youngster of 75, he along with a doctor and a friend developed a methodology for roasting coffee that reduces the acid in coffee.  The process they developed also imparts significant minerals and micronutrients which the roasting processes of other coffee companies - including the largest in the business - can’t match.  This 100% all natural process went on to be approved by the FDA as producing a completely unadulterated coffee.  The name “HealthWise” was later taken for the obvious reason that this is a coffee that must be good for you.

HealthWise coffees are good for you since they provide a significant amount of the Recommended Daily Allowance for essential minerals in a brewed cup; and with low acid, a coffee drinker can drink multiple cups without stomach discomfort.  Beyond that, the coffee has an exceptional taste - a smooth, mellow taste with no bitterness or harshness, and no unpleasant aftertaste.

In the 25 years since Fred and his partners first developed their unique roasting process, HealthWise coffee has gone on to be endorsed or approved by many business, government and even religious organizations.  These include the American Culinary Institute; many Fortune 500 companies; branches of the federal government such as the GSA, Veterans Administration and all branches of the U.S. Armed Forces.  The Vatican even allows the use of its name, logo and seals with the sale of this extraordinary coffee.

During his long and full life, Fred has operated an apple orchard, sold real estate in Florida, and been in the antique business, among his other endeavors.  During World War II, Fred served as a radio officer in Navy Air Transport providing logistical services.

Fred recently stated “I’ve been fortunate to accomplish a great deal in my lifetime, and I am very proud to have helped develop HealthWise coffee.  This is something that truly helps people and something that can be perpetuated long after I’m gone”.

Fred also indicated that he is often asked what the key to his longevity is, and did his healthful coffee discovery play a part in that?   Fred said “For me, the secret to living a longer life is keeping a positive attitude, having a strong faith, and living a healthful lifestyle.  A coffee that is good for you can only help”.

Today HealthWise Gourmet Coffees, LLC is led by Michael Reines, CEO and Jim Couch, President and COO.  Together they are working to bring HealthWise coffee to a broader audience in the U.S. and overseas.  Michael Reines indicated “Specialty coffee is the fastest growing segment of the beverage market, while people are becoming increasingly health conscious.  Put those two together, and we believe what Fred Hacksunda started with HealthWise coffee can play an important role in people’s lives”.

Look for big changes in the HealthWlse website in the near future.  We are changing the format to make it easier to move around; we are offering more great coffees; and the “look” will be more up to date.  We think you’ll like it.  A Newsletter will be sent when we’re up and running, along with an introductory offer.  Stay Tuned!

February 25 and 26 were the dates of the International Hospitality Show in Las Vegas.  There were some 40,000 attendeess at this year’s show, and among the 2,000 exhibitors was HealthWise Gourmet Coffee.  This year’s show had a separate “Coffee Pavillion” sponsored by Fresh Cup Magazine.  Hundreds of people stopped by our exhibit to sample our Gourmet Low Acid Regular coffee.  Comments from attendees were just what you would expect — “About time someone came up with a coffee I could drink”, “This tastes great!”, and “No bitterness!”, among others.

The media were there as well and we’re expecting some good print coverage.  One article will be appearing in an upcoming issue of the Tasting Panel Magazine, one of the nation’s leading resources on the beverage industry.

Next show for HealthWise is the Healthy Foods International Exposition in Dallas this coming June 18-19, which will showcase hundreds of companies such as ours, that offer the consumer healthier choices.