HealthWiseCoffee.com

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Greetings!

We’re going to begin addressing some important questions in this newsletter…..

• “How does the acid in one brand of coffee compare to that of another brand?”
• “How does HealthWise compare to commonly known national brands when it comes to acid?”
• “How does HealthWise fare when put up against other coffees claiming low acid?”

The first article below addresses pH values….and test results from what we are calling… the HealthWise pH Challenge!

Thank you for your interest in HealthWise Gourmet Coffees!!

As you may know, HealthWise is roasted through a process that allows it to be low in acid, while still retaining many health benefits that other coffees don’t posess in their roasting processes.  Well, we want to prove it to you!  Although HealthWise Coffee is low in acid, how does its acid content compare to other major brands?  HealthWise Coffee is beginning the HealthWise Low Acid Challenge this week, which will compare the acid content of numerous brands of coffee, including other low-acid brands.

The pH scale ranges from 0 to 14, with 0 being the most acidic and 14 being the least acidic, or more alkaline.  Pure water is around 7.0, and normal body pH hovers at slightly alkaline, around 7.4.  When a person consumes a food or beverage either more acidic or basic than his or her body pH, the body must compensate and work to bring the pH back into check.

High acidity in foods and beverages is a major cause for discomfort and health problems among people today, and lowering the acid content of their diets is a great way to prevent those issues.

Coffee is typically a highly acidic beverage.  Coffee beans themselves typically have a pH of about 5.0, and each brand of coffee has a different pH depending on the beans they choose and how they are roasted.  Even when adding milk to coffee, an almost neutral product, it is difficult to balance out the acid content.  For example, adding milk with a pH of 6.9 to a coffee with a pH of 5.0 on a 50/50 basis will yield a pH of 5.3….still very acidic.

The HealthWise Low Acid Challenge will run over the course of several weeks, and compare brands like Folgers, Maxwell House, Eight O’Clock Coffee, and Starbucks on acid content.  Acid content will be measured using a pH meter in a six-ounce individual cup of each brand’s freshly brewed coffee, using each brand’s recommended amount of ground coffee.  The pH testing device manufacturer claims a degree of accuracy of plus or minus .01 pH.

The water used in brewing coffee will affect pH outcomes.  Whenever HealthWise is compared to other coffees, the same water source will be used.

First up for the challenge are: Hills Bros. 100% Colombian, Eight O’Clock 100% Colombian, Folgers Simply Smooth, and HealthWise 100% Colombian Supremo.

Using “Natural Spring Water” found in a grocery store:

Hills Bros. –  5.01
Eight O’Clock — 5.07
Folgers Simply Smooth — 5.50
HealthWise — 6.18

One key aspect to the pH scale is that it is logarithmic, and as a result, each whole pH value below 7 is ten times more acidic than the next higher number.  So Hills Bros. at 5.01 is nearly twelve times more acidic than HealthWise (6.18 minus 5.01 = 1.17 x 10).

For more results, be sure to check upcoming newsletters and the HealthWise blog ( http://www.healthwisecoffee.com/blog/). Also, don’t forget to follow us on Twitter: http://twitter.com/healthwisegc

For a limited time, we have a special offer for cases of HealthWise Low Acid Swiss Water Decaffeinated Coffee.

The delivered price for a 12-can case of this outstanding coffee is $85.00.

For those new to HealthWise, we are the only company in the U.S. to have a low acid decaffeinated coffee where the decaffeination came from the chemical-free Swiss Water Process.

For the offer, you can also include Hazelnut and French Vanilla coffees in any quantities to total the 12 cans.

Thank you!

Please check out the posting in the Blog/Newsletter tab of our website.

HealthWise pays a 10% referral reward for all sales we make to people you refer to HealthWise.  This also works really well for fundraising groups!

For HealthWise, there is no better way to develop our business than having our customers promote our coffees.

For our customers, this is the best way we know to acknowledge your efforts in passing along your recommendations!

Thanks in advance!

We are very grateful to our customers who have passed along to us favorable comments with their orders.  Some of these we have posted on our Testimonials page of the website.  Thank you very much!